A Little SIPI of Summer

A collaboration made to refresh your summer.

SIPI Soda is a Puerto Rican beverage brand founded by Camila Flores with a simple but meaningful mission: "to create a space where everyone, regardless of their background or abilities, feels welcomed, celebrated, and included." Inclusivity is at the heart of everything they do, shaping not only their brand identity but also the community they continue to build.

Known for its creative approach to flavor, SIPI has reimagined what a soda brand can be by offering unique, customizable beverages that turn every visit into an experience. Their playful personality, bold visual identity, and fresh take on traditional sodas have allowed them to stand out in the local market and cultivate a loyal following.

Beyond their products, SIPI has become a highly collaborative brand, partnering with like-minded businesses to create memorable activations, limited-edition experiences, and community-driven events. Their ability to merge creativity, culture, and connection has positioned them as a natural partner for brands looking to create meaningful and engaging experiences, transforming simple brand partnerships into fun, shareable moments that resonate with both existing customers and new audiences.

SIPI Tour x Valija

This summer, we wanted to give our customers more than just a shopping trip—we wanted to create an experience. Inspired by our vibrant collection of fruit-inspired summer tees, we partnered with SIPI Soda to bring it to life in a fresh, interactive way.

As the collaboration came together, both brands shared ideas on how to make the experience unique, interactive, and memorable. The result was the SIPI Tour, a fun series of pop-up stops across selected Valija stores in Rincón, Viejo San Juan, Barceloneta, and Plaza del Sol, turning a regular shopping day into a tropical summer moment.

To make the experience even more connected to the collection, SIPI created exclusive flavors inspired by our summer fruit tees: Mango, Passion Fruit, plus an optional Coconut Shot for an extra-refreshing twist.

More than an in-store activation, the SIPI Tour became a way for both brands to connect with customers in a fun, unexpected way, bringing together style, community, and a little taste of summer at every stop.

Every stop brought the same reaction: excitement. In the middle of a very hot summer, stumbling upon a free, refreshing drink while shopping couldn't have come at a better time. From choosing their favorite flavors to adding a Coconut Shot, customers made every drink their own, turning a simple shopping day into a memorable experience.

From Rincón to Bayamón, the SIPI Tour transformed our stores into refreshing summer destinations. Together, we created a summer experience that was interactive, refreshing, and full of memorable moments.